When F1 returned to Las Vegas in 2023, Salesforce made its presence known on the 367 ft. Sphere — two concepts built in-house in record time, optimized for both at-home and in-person audiences. We loved it so much we came back in 2024 to introduce Agentforce to the F1 world.
For 2025, we went even further. Dynamic Sphere creative centered on one idea: Agentforce powers the F1 fan experience. It launched alongside the LVGP RaceFan Agent — a fan-facing AI assistant built on Agentforce that gave fans instant, 24/7 answers to race-day questions, from parking and bag policies to food, DJs, and the best entry points. Sphere creative and product launch working together as one cohesive story — which is exactly the kind of integration we love most.
2025 Agentforce Sphere
Creative Team: Karen Farrell, Kathryn Adams, Jasmine Chen
Creative Media: Cory Pulliam, Jack Kim, Harnick Atur
2024 Agentforce Sphere
Creative Team: Jessica Bognar, Karen Farrell, Niki Clainos, Lorenz Ortiz
Creative Media: Cory Pulliam, Jack Kim, Buddy Giguere, Harnick Atur
2023 Sphere - Characters
Creative Team: Jessica Bognar, Karen Farrell, Niki Clainos, Lorenz Ortiz
Creative Media: Cory Pulliam, Jack Kim, Buddy Giguere, Harnick Atur
Creative Team: Jessica Bognar, Karen Farrell, Niki Clainos, Lorenz Ortiz
Creative Media: Cory Pulliam, Jack Kim, Buddy Giguere, Harnick Atur
2023 Sphere - Helmet
Creative Team: Jessica Bognar, Karen Farrell, Niki Clainos, Lorenz Ortiz
Creative Media: Cory Pulliam, Jack Kim, Buddy Giguere, Harnick Atur
