In 2023, Formula 1 celebrated their official return to Las Vegas since 1982. As a top partner, Salesforce wanted to make a big impression on F1's global fanbase so the 367 ft. sphere was the only way to go. In record time, we created 2 different concepts that showcased our unique brand in a memorable way, while capitalizing on the medium and optimizing creative for at-home and in-person audiences. NBD. The best part is that it was all done in house with our own Salesforce Creative Media team.
We enjoyed it so much that we did it again in 2024 to introduce Agentforce to the F1 fandom.
Creative Team: Jessica Bognar, Karen Farrell, Niki Clainos, Lorenz Ortiz
Creative Media: Cory Pulliam, Jack Kim, Buddy Giguere
2024 Agentforce Sphere
2023 Sphere - Characters Creative
2023 Sphere - Helmet/Fans Creative
