In 2023, Formula 1 celebrated their official return to Las Vegas since 1982. As a top partner, Salesforce wanted to make a big impression on F1's global fanbase so the 367 ft. sphere was the only way to go. In record time, we created 2 different concepts that showcased our unique brand in a memorable way, while capitalizing on the medium and optimizing creative for at-home and in-person audiences. NBD. The best part is that it was all done in partnership with our own Salesforce Creative Media team.
Creative Media: Cory Pulliam (Sr. Director), Jack Kim (Sr. Motion Design Lead), Buddy Giguere (Motion Design Lead)
