When people ask me where I work I say, "Salesforce" and the immediate follow-up question is, "What do they do?" That's a tough question to answer since Salesforce does so many things for different businesses. We set out to make the first-ever awareness campaign in the history of our brand to answer that question in a very simple way. We sliced and diced our story a million different ways, but in the end, the answer was simple: we bring companies and customers together.
