When I tell people I work at Salesforce the immediate response is, "What do they do?" That's a tough question to answer since Salesforce does so many things for different businesses. We set out to make the first-ever awareness campaign in the history of our brand to answer that question in a simple way that yes, even your parents would understand. We sliced and diced our story a million different ways, but in the end, the answer was simple: we bring companies and customers together.
