The first thing people think of when they hear San Francisco SPCA is that it’s an animal shelter that offers adoptions. What people don’t realize is that they have a state-of-the-art pet hospital that's one of the best in the nation. When talking to people who had taken their pets to the hospital we kept hearing the same phrase "I wish my doctor/hospital was that nice." This insight drove our concept — and made for a very fun shoot. One of the talent actually left the shoot when he heard he’d be in a dog costume.
