The SF SPCA came to us wanting ideas on how to curb the animal population. More importantly, how do we grab people's attention and make sure they know to fix their pets? Enter Animal Instincts — the first condom designed for dogs and cats. We placed an actual condom vending machine in popular dog parks that dispensed shrink-wrapped brochures driving to our microsite. Once there, the joke is up... no, pet condoms aren't real. But getting your pet fix is the real, and only, solution.
Results
Over 30,000 + site visits
Social chatter in over 166 countries
Became the number one trending topic on Reddit within 36 hours
Short listed for a Direct Lion at Cannes in 2014
