Every year, the holiday campaign’s goal is to build awareness that Salesforce is a thought leader for the retail and consumer goods (RCG) industries. The foundation of the program centers on providing shopper insights during the holiday season that is crucial for industry planning in January. 
The "Extra in Every Moment" campaign is rooted in the idea that every shopping moment is powered by Salesforce to enhance customer experiences and strengthen their loyalty. When Covid hit there was no roadmap for retailers so Salesforce’s holiday data became an important source of information that allowed the industry to stay on top of every shopper moment and pivot as needed. We continued to go the extra mile for the RCG community.
In previous years, we used static stats that weren't interactive. Tableau allows our audiences to go a lot deeper into the data. 
Back to Top