Salesforce helps Formula 1 connect to their fans in unexpected and engaging ways. What does that look like? Well, for F1 it looks like data-driven joy. We used TV, digital banners, a brand new landing page, trackside signage, broadcast integrations, and bespoke customer hospitality to show how Salesforce helps Formula 1 grow its fanbase and keep its millions of fans engaged at every turn.
Salesforce F1 Car
This car was created to showcase at our premiere event - Dreamforce. 
Designer: Tiffany Zaporteza
Display Banners & F1 LP
Trackside Signage
Bespoke on-site collateral​​​​​​​
All illustrations created by Jacqui Quail
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